Product · Creator quality
Pay for keepers, not clicks.
A creator who drives 300 installs that cancel in a week costs more than one who drives 50 subscribers who stay a year. Proofline shows the difference, per creator.
Cohorts
Lifetime value and retention by creator.
View as table
| Creator | Source | Subscribers | 6-mo LTV | Month-3 retention | Refunds |
|---|---|---|---|---|---|
| @sarahmoves | TikTok | 212 | $41.80 | 62% | 2% |
| @coachdani | YouTube | 96 | $38.40 | 58% | 3% |
| @liftwithleo | 154 | $27.10 | 41% | 4% | |
| @mornings.mia | Podcast | 48 | $24.60 | 39% | 2% |
| @dealsdaily | Coupon site | 301 | $9.70 | 14% | 11% |
In this demo, the coupon site drives the most subscribers and the least value: a 14% month-3 retention and 11% refunds. That is the pattern the “worth it” ranking (LTV against what you paid the creator) is built to surface.
Funnel
From tap to renewal, for each creator.
@sarahmoves · last 30 daysDemo data
- Clicks4,812
- Landing views4,390
- Store opens1,977
- Installs / first opens1,204
- Trials611
- Paid212
- Renewed (month 2)163
Coverage
Verified next to estimated.
Coverage shows how much of a creator’s real impact is proven. Track it by environment and method to decide where to invest.
@sarahmovesCoverage 64–79%
@coachdaniCoverage 81–95%
@liftwithleoCoverage 64–81%
Drill down
Every number opens the receipts behind it.
Breakdowns
By country, platform and environment, including which in-app browsers your traffic came from.
RevenueCat Charts
Creators are written into RevenueCat attributes, so you can segment there too.
Exports
CSV exports now; scheduled email reports and warehouse export later.
Try it on your own creator traffic.
Free up to $1k a month of creator sales, no card.